Primrose Dunlop: Australian Heiress, Passes Away at 70

Primrose Dunlop, Australian heiress and socialite, died on February 5, 2025, at the age of seventy-seven. Renowned left at the altar by her fiancé Lorenzo Montesini in 1990, Dunlop had led a life marked by dramatic turns and extraordinary fortitude.
Dunlop, the daughter of Lady Primrose Potter and born into the rich Potter family, was scheduled to receive a $60 million fortune. Her life changed dramatically when her fiancé, claiming aristocratic titles including Prince Giustiniani and Count of the Phanaar, vanished with his best man just days before their well reported marriage in Venice. The announcement of the wedding cancellation grabbed international attention and put Dunlop front and centre in the media.
Dunlop showed great bravery and grace in face of public criticism and heartache. She kept leading a dignified life, finally rising to be a countess and raising a daughter who now lives in London. Her friends and fans delightedly remembered her as a brilliant, intelligent, quiet woman with an irresistible sense of fun.
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Dunlop had still another challenge in her later years when she received her frontotemporal dementia diagnosis—a degenerative brain disease. Starting full-time care in 2022, she gradually lost health till her death. Lady Potter, her mother, gave a small gift to The Florey Institute of Neuroscience and Mental Health in honour of her memory, therefore helping dementia research.
The life narrative of Primrose Dunlop provides evidence of her will and strength. She carefully negotiated the highs and lows of public life yet left a legacy of bravery and tenacity. Many people are still tremendously inspired by her narrative, which reminds us of the need of tenacity and personal honesty.